The University of Wisconsin-Stout (UW-Stout), Wisconsin's Polytechnic University, is seeking applications for a Marketing Specialist. This position will develop and implement strategic marketing plans to promote programs and events for the Educational Pathways and Outreach (EPO), Stout Vocational Rehabilitation Institute (SVRI), and Office of Corporate Relations and Economic Engagement (OCREE) Units. The position will be housed within the EPO Unit, which also includes Continuing Education and Conferences, Educational Pathways (high school dual enrollment), and Youth Programs/Camps. Key responsibilities include creating strategic marketing plans, disseminating marketing materials, and collecting/analyzing market data and trends.
As a direct report to the Associate Director of Educational Pathways Operations, this position utilizes strong communication skills and confirm university branding guidelines to enhance visibility and engagement with prospective participants to drive program growth. This is a full-time, annual position, FLSA exempt from overtime, renewable annually.
Official UW Title (Code) / Job Description: Marketing Specialist (CM015)
QUALIFICATIONS
Minimum / Required
- Bachelor's Degree by employment start date
- Experience in planning and promoting events, workshops, or seminars
- Basic graphic design skills and familiarity with design software
- Strong written and verbal communication skills
- Familiarity with email marketing platforms and basic data reporting tools
- Basic experience in data analysis and market research
- Ability to work collaboratively with diverse teams and stakeholders
Highly Desired/Preferred
- Advanced degree in Marketing, Communications, or a related field
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Demonstrated ability to develop and implement social media campaigns that drive engagement and growth
- Strong creative problem-solving skills and the ability to generate innovative marketing ideas
- Proficiency in data analysis and market research
- Proficiency in SEO, SEM, and content marketing principles
RESPONSIBILITIES
The following duties promote the office's programs and enhance the visibility and accessibility of educational pathways and outreach opportunities.
Strategic Marketing Plans: Develops, implements, and maintains strategic marketing plans based on research and established strategies for the EPO, SVRI, and OCREE Units.
- Develops marketing and communications plan for events, courses, and other offerings of the Unit.
- Works collaboratively and serves as a liaison between the Units and Marketing and Communications (MarCom) office to ensure strategies meet University branding guidelines.
Marketing Material Creating and Dissemination: Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques.
- Develops, implements, and disseminates marketing materials through various mediums.
- Works Units to implement marketing strategies for events and courses.
- Fulfills handout material requests for presenters and makes them available to participants.
- Maintains departmental webpages.
- Monitors social media accounts for the Unit.
- Works collaboratively with MarCom to develop templates for brochures, programs, and signage.
Data Analysis and Collection: Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities.
- Conducts needs assessment activities and environmental scanning within the interest areas identified by the Units.
- Monitor and report on marketing campaign effectiveness.
- Develops, generates and disseminates program evaluations to appropriate stakeholders.
- Utilizes technology to develop insights and recommendations.
- Evaluate and recommend venues for offsite program offerings.
Miscellaneous Duties: Other duties as assigned, which can include various marketing and administrative tasks that support the overall objectives of the Units.
DEPARTMENT INFORMATION
UW-Stout's Educational Pathways and Outreach department is comprised of three areas: Continuing Education and Conferences, Educational Pathways, Stout Online, overseen by an executive director.
Continuing Education and Conferences supports the mission of the University of Wisconsin-Stout by providing adult learners with access to university education and resources for the enrichment of their lives, both personally and professionally. Their programs and services include certificate programs and noncredit courses, many offering optional college credit; conferences and workshops covering a variety of topical areas; customized business training and educational programs; and program and event planning services.
Continuing Education is committed to meeting the outreach and lifelong educational needs of learners. Through the development and delivery of courses and programs on campus, online and at designated off-campus locations, they connect the resources of the university with individual needs. Coursework can be applied toward professional development, certificates, certifications, degree completion and graduate degrees.
Stout Online's Customized Instruction (CI) degree programs, certificates, and certifications are designed to bring courses to life in an online format using the innovative Canvas learning system. These customized instruction opportunities are provided at undergraduate or graduate level, bachelor to doctorate, and may be completed online, hybrid, or through other arrangements convenient to each student's specific lifestyle. Stout Online helps students to finish a degree, make a career change, or update professional skills for career advancement.
Educational Pathways is designed to build pathways for youth into programs at UW-Stout. Youth programming includes year-round youth camp offerings, high school dual enrollment, and other engagement offerings to engage youth and reinforce confidence in career exploration and higher education.
APPLICATION INSTRUCTIONS
Complete applications received by end of day, March 30, 2025 are ensured full consideration. Applications submitted after March 25, 2025 may be reviewed at the discretion of the search committee or until position is filled.
To apply, click on the APPLY button or go to: https://www.uwstout.edu/about-us/careers-jobs
Required application materials:
1. Cover letter (* See below)
2. Curriculum vitae or resume
All final candidates will be asked to provide names, email contact information, and/or phone numbers for three (3) references, with at least one being from a manager or supervisor, during the interview process.
*Please use your cover letter to speak to each of the Minimum/Required Qualifications for this position as listed above. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.
Applicants must complete all required fields and attach all required documents prior to submitting the online application.
Note: Once you have attached your materials and submitted your application you will not be able to go into the system and change them.
Before starting the online application process, we recommend you preview the frequently asked questions (FAQs) available at: https://kb.uwss.wisconsin.edu/21900
It is the policy of UW-Stout to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodation for a qualified individual's disability.
For questions regarding this position or recruitment, please contact:
Search Chair: Beth Hein, Executive Director of Educational Pathways & Outreach
Email: heinb@uwstout.edu
If you need assistance with the online application process or if you submitted your application prior to uploading all the required application materials, please contact:
Search Coordinator: Nora Winkler
Email: winklern@uwstout.edu
ADDITIONAL INFORMATION
Minimum starting salary of $43,000, commensurate with qualifications and experience. The Universities of Wisconsin provides an excellent benefits package including participation in the Wisconsin State retirement plan, demonstrating our commitment to the diverse needs of our employees. UW-Stout is certified as a Family Friendly Workplace which recognizes market-leading employers for employee benefits and commitment to supporting children and families.
- Benefit Details: https://www.wisconsin.edu/ohrwd/benefits/download/quickguidefasl.pdf
- To calculate the estimated value of your total compensation, use the Health & Retirement Contributions Estimator | Employee Benefits (wisconsin.edu)
UW-Stout is committed to nondiscrimination in its employment practices and to equal employment opportunity for all persons and does not discriminate against, harass or retaliate on the basis of race, color, creed, religion, age, sex (as defined in state and federal law), sexual orientation, national origin, ancestry, disability, pregnancy, marital or parental status, genetic information, arrest record, conviction record, military service, veteran status, use or nonuse of lawful products off the employer's premises during non-working hours, political affiliation, declining to attend a meeting or participate in any communication about religious matters or political matters, honesty testing, or any other category protected by law.
As an equal employment opportunity and affirmative action employer, UW-Stout welcomes applications from individuals from diverse groups; veterans, individuals with disabilities and from historically excluded populations. At UW-Stout we value our differences and welcome diverse perspectives as we continually commit to developing an inclusive and equitable environment for all employees and students.
Employment is contingent upon the final candidate's completing a criminal background check and being cleared to work by the Human Resources Office. Employment is also contingent upon the final candidate passing reference checks. The reference check process includes asking the final candidate and most recent supervisor(s) questions regarding sexual violence and sexual harassment. Final candidates with previous employment within the Universities of Wisconsin and State of WI agencies will be subject to additional reference checks.
Official transcripts required at time of hire.
In response to a public records request, the Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in their online application, except that the identity of the successful final candidate will be released. See Wis. Stat. sec. 19.36(7).
UW-Stout is committed to providing safety and security of all members of our community in accordance with the Clery Act. For campus safety information and crime statistics visit: https://www.uwstout.edu/life-stout/police-and-parking/clery-information
