Culture@Work: Elevating HR's Role in Cultural Transformation

This event will be held in-person.
Session Description:
Ideal For: HR leaders, HR business partners, HR managers, and emerging HR professionals who want to strengthen their strategic impact and play a more active role in shaping organizational culture and business outcomes.
Outcome: Participants will leave with a clearer understanding of HR’s evolving strategic role and practical frameworks to influence culture, support executive decision making, and align people strategy with organizational goals.
Why it Works: This session blends strategic insight with real world application. Participants engage in guided discussion and exercises that translate concepts into actionable practices, helping HR professionals confidently step into a more strategic and influential role within their organizations.
Culture@Work: Elevating HR's Role in Cultural Transformation
This forward focused session explores how HR leaders can elevate their influence in shaping organizational strategy and culture. Through presentation, discussion, and practical exercises, participants will examine how the HR function is evolving and where the profession is headed. Attendees will learn how to position themselves as trusted strategic advisors, contribute meaningfully to organizational planning, and lead cultural transformation that drives measurable business outcomes. The session will focus on practical approaches HR professionals can apply immediately to strengthen their strategic voice and maximize employee performance across the organization.

Speaker:
Rob Van Craenenbroeck
Co-Founder / Author
Rob Van Craenenbroeck is an international business strategist, leadership advisor, and speaker known for helping organizations align culture, strategy, and leadership performance. With experience advising executives and leadership teams across multiple industries, Rob focuses on helping organizations strengthen their strategic clarity while building cultures that drive sustainable results.
Rob’s work centers on elevating the role of HR and people leaders as key strategic partners within organizations. Through his engaging and practical approach, he helps HR professionals and leadership teams translate culture and people strategy into measurable business outcomes. His sessions combine strategic perspective with actionable insights that empower leaders to influence organizational direction and performance.
LinkedIn: https://www.linkedin.com/in/rob-van-craenenbroeck-3200008/
Website: https://www.cultureatwork.net/
Other Information: 
This event is pending PDCs. 
Cancellation Information:
In the event that you need to cancel, please contact us as soon as possible via email at chippewavalley.shrm@gmail.com. Chippewa Valley SHRM's cancellation policy is to bill those who register but do not attend. Refunds will not be provided unless a cancellation request is received a minimum of seven (7) calendar days prior to the event.
If you have any questions, please email chippewavalley.shrm@gmail.com.
Event Sponsors:
We extend our sincere gratitude to our sponsor, Metropolis Resort & Conference Center.