BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260512T133000Z DTEND:20260512T150000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Culture@Work: Elevating HR's Role in Cultural Transformation DESCRIPTION:This event will be held in-person.\n\nSession Description:\n\nIdeal For: HR leaders\, HR business partners\, HR managers\, and emerging HR professionals who want to strengthen their strategic impact and play a more active role in shaping organizational culture and business outcomes.\n\nOutcome: Participants will leave with a clearer understanding of HR's evolving strategic role and practical frameworks to influence culture\, support executive decision making\, and align people strategy with organizational goals.\n\nWhy it Works: This session blends strategic insight with real world application. Participants engage in guided discussion and exercises that translate concepts into actionable practices\, helping HR professionals confidently step into a more strategic and influential role within their organizations.\n\nCulture@Work: Elevating HR's Role in Cultural Transformation\n\nThis forward focused session explores how HR leaders can elevate their influence in shaping organizational strategy and culture. Through presentation\, discussion\, and practical exercises\, participants will examine how the HR function is evolving and where the profession is headed. Attendees will learn how to position themselves as trusted strategic advisors\, contribute meaningfully to organizational planning\, and lead cultural transformation that drives measurable business outcomes. The session will focus on practical approaches HR professionals can apply immediately to strengthen their strategic voice and maximize employee performance across the organization.\nParticipants will explore how to:\n\n Become the first business advisor the CEO or owner turns to for strategic insight\n Contribute directly to the organization's strategic planning process\n Strengthen culture to maximize employee performance at every level\n Demonstrate measurable value from the HR seat that supports organizational results\n\n\n\n\nSpeaker:\n\nRob Van Craenenbroeck\n\nCo-Founder / Author\n\nRob Van Craenenbroeck is an international business strategist\, leadership advisor\, and speaker known for helping organizations align culture\, strategy\, and leadership performance. With experience advising executives and leadership teams across multiple industries\, Rob focuses on helping organizations strengthen their strategic clarity while building cultures that drive sustainable results.\n\nRob's work centers on elevating the role of HR and people leaders as key strategic partners within organizations. Through his engaging and practical approach\, he helps HR professionals and leadership teams translate culture and people strategy into measurable business outcomes. His sessions combine strategic perspective with actionable insights that empower leaders to influence organizational direction and performance.\n\nLinkedIn: https://www.linkedin.com/in/rob-van-craenenbroeck-3200008/\n\nWebsite: https://www.cultureatwork.net/\n\nOther Information: \n\nThis event is pending PDCs. \n\nCancellation Information:\n\nIn the event that you need to cancel\, please contact us as soon as possible via email at chippewavalley.shrm@gmail.com. Chippewa Valley SHRM's cancellation policy is to bill those who register but do not attend. Refunds will not be provided unless a cancellation request is received a minimum of seven (7) calendar days prior to the event.\n\nIf you have any questions\, please email chippewavalley.shrm@gmail.com.\n\nEvent Sponsors:\n\nWe extend our sincere gratitude to our sponsor\, Metropolis Resort & Conference Center. X-ALT-DESC;FMTTYPE=text/html:This event will be held \;in-person.
\nSession Description:
\nIdeal For: \;HR leaders\, HR business partners\, HR managers\, and emerging HR professionals who want to strengthen their strategic impact and play a more active role in shaping organizational culture and business outcomes.
\nOutcome: \;Participants will leave with a clearer understanding of HR&rsquo\;s evolving strategic role and practical frameworks to influence culture\, support executive decision making\, and align people strategy with organizational goals.
\nWhy it Works: \;This session blends strategic insight with real world application. Participants engage in guided discussion and exercises that translate concepts into actionable practices\, helping HR professionals confidently step into a more strategic and influential role within their organizations.
\nCulture@Work: Elevating HR'\;s Role in Cultural Transformation
\nThis forward focused session explores how HR leaders can elevate their influence in shaping organizational strategy and culture. Through presentation\, discussion\, and practical exercises\, participants will examine how the HR function is evolving and where the profession is headed. Attendees will learn how to position themselves as trusted strategic advisors\, contribute meaningfully to organizational planning\, and lead cultural transformation that drives measurable business outcomes. The session will focus on practical approaches HR professionals can apply immediately to strengthen their strategic voice and maximize employee performance across the organization.\n
Participants will explore how to:\n\n
\n
\nSpeaker:
\nRob Van Craenenbroeck
\nCo-Founder / Author
\nRob Van Craenenbroeck is an international business strategist\, leadership advisor\, and speaker known for helping organizations align culture\, strategy\, and leadership performance. With experience advising executives and leadership teams across multiple industries\, Rob focuses on helping organizations strengthen their strategic clarity while building cultures that drive sustainable results.
\nRob&rsquo\;s work centers on elevating the role of HR and people leaders as key strategic partners within organizations. Through his engaging and practical approach\, he helps HR professionals and leadership teams translate culture and people strategy into measurable business outcomes. His sessions combine strategic perspective with actionable insights that empower leaders to influence organizational direction and performance.
\nLinkedIn: \;https://www.linkedin.com/in/rob-van-craenenbroeck-3200008/
\nWebsite: \;https://www.cultureatwork.net/
\nOther Information: \;
\nThis event is pending PDCs. \;
\nCancellation Information:
\nIn the event that you need to cancel\, please contact us as soon as possible via email at \;chippewavalley.shrm@gmail.com. Chippewa Valley SHRM'\;s cancellation policy is to bill those who register but do not attend. Refunds will not be provided unless a cancellation request is received a minimum of seven (7) calendar days prior to the event.
\nIf you have any questions\, please email \;chippewavalley.shrm@gmail.com.
\nEvent Sponsors:
\nWe extend our sincere gratitude to our sponsor\, Metropolis Resort &\; Conference Center. LOCATION:Metropolis Resort & Conference Center 5150 Fairview Drive Eau Claire\, WI 54701 UID:e.64.37260 SEQUENCE:3 DTSTAMP:20260415T074627Z URL:https://business.menomoniechamber.org/events/details/culture-work-elevating-hr-s-role-in-cultural-transformation-37260 END:VEVENT END:VCALENDAR