2026 SkillBooster Series - April

Introducing the 2026 SkillBooster Series!

April Session - Win the Search: Google, Business Profile & Ads

Ever wonder how customers find businesses on Google or why some appear before others in search results? This SkillBooster session focuses on practical, beginner-friendly approaches to using Google’s core tools, designed for small teams, limited time, and everyday business needs. The session explores how Business Profile, search basics, and advertising work together to support visibility and informed digital decisions.

🔍 Google Business Profile Basics

• Setting up & managing a complete Business Profile
• Understanding how customers find local businesses
• Using updates and photos to stay visible

📈 Google Search and SEO Foundations

• How search results work at a basic level
• What helps businesses show up in searches
• Improving visibility without technical expertise

📢 Google Ads Essentials

• Understanding paid search and display ads
• Knowing when ads make sense for a business
• Using ads to support specific goals

📊 Measurement and Insights

• Introduction to Google Analytics
• Understanding what actions users take online
• Using data to guide simple improvements

🎯 Learning Outcomes
✅ Understand how Google tools support business visibility
✅ Use Business Profile and search basics more confidently
✅ Recognize when and how Google Ads can be effective
✅ Make informed decisions using basic performance data