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BEGIN:VEVENT
DTSTART:20260408T124500Z
DTEND:20260408T143000Z
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SUMMARY:2026 SkillBooster Series - April
DESCRIPTION:Introducing the 2026 SkillBooster Series!\n\n\n\nApril Session - Win the Search: Google\, Business Profile & Ads\n\n\n\nEver wonder how customers find businesses on Google or why some appear before others in search results? This SkillBooster session focuses on practical\, beginner-friendly approaches to using Google's core tools\, designed for small teams\, limited time\, and everyday business needs. The session explores how Business Profile\, search basics\, and advertising work together to support visibility and informed digital decisions.\n\n\n  Google Business Profile Basics\n\n\n	Setting up & managing a complete Business Profile\n	Understanding how customers find local businesses\n	Using updates and photos to stay visible\n\n\n\n\n  Google Search and SEO Foundations\n\n\n	How search results work at a basic level\n	What helps businesses show up in searches\n	Improving visibility without technical expertise\n\n\n\n\n  Google Ads Essentials\n\n\n	Understanding paid search and display ads\n	Knowing when ads make sense for a business\n	Using ads to support specific goals\n\n\n\n\n  Measurement and Insights\n\n\n	Introduction to Google Analytics\n	Understanding what actions users take online\n	Using data to guide simple improvements\n\n\n\n\n  Learning Outcomes\n\n  Understand how Google tools support business visibility\n\n  Use Business Profile and search basics more confidently\n\n  Recognize when and how Google Ads can be effective\n\n  Make informed decisions using basic performance data
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:14px\;"><strong>Introducing the 2026 SkillBooster Series!<br />\n<br />\nApril Session - Win the Search: Google\, Business Profile &amp\; Ads</strong></span><br />\n<br />\n<span style="color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Ever wonder how customers find businesses on Google or why some appear before others in search results? This SkillBooster session focuses on practical\, beginner-friendly approaches to using Google&rsquo\;s core tools\, designed for small teams\, limited time\, and everyday business needs. The session explores how Business Profile\, search basics\, and advertising work together to support visibility and informed digital decisions.</span>\n<p style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;"><br />\n<strong>&#128269\; Google Business Profile Basics</strong></p>\n\n<ul>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Setting up &amp\; managing a complete Business Profile</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Understanding how customers find local businesses</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Using updates and photos to stay visible</li>\n</ul>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;"><br />\n<strong>&#128200\; Google Search and SEO Foundations</strong></p>\n\n<ul>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">How search results work at a basic level</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">What helps businesses show up in searches</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Improving visibility without technical expertise</li>\n</ul>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;"><br />\n<strong>&#128226\; Google Ads Essentials</strong></p>\n\n<ul>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Understanding paid search and display ads</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Knowing when ads make sense for a business</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Using ads to support specific goals</li>\n</ul>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;"><br />\n<strong>&#128202\; Measurement and Insights</strong></p>\n\n<ul>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Introduction to Google Analytics</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Understanding what actions users take online</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;">Using data to guide simple improvements</li>\n</ul>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 10px\; color: rgb(73\, 73\, 73)\; font-family: Mulish\, sans-serif\; font-size: 16px\;"><br />\n<strong>&#127919\; Learning Outcomes</strong><br />\n&#9989\; Understand how Google tools support business visibility<br />\n&#9989\; Use Business Profile and search basics more confidently<br />\n&#9989\; Recognize when and how Google Ads can be effective<br />\n&#9989\; Make informed decisions using basic performance data</p>\n
LOCATION:Menomonie Area Chamber & Visitor Center 1125 N Broadway\, Suite 3 Menomonie\, WI 54751
UID:e.64.37015
SEQUENCE:3
DTSTAMP:20260525T150116Z
URL:https://business.menomoniechamber.org/events/details/2026-skillbooster-series-april-37015
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