Executive Strategies Series: Developing Your Internet Brand Strategy

Develop your brand. Deliver it online via interactive marketing!

A strong brand consists of three things:

?Relevant in the customer's life
?Distinctively different than the competition
?Effectively communicated to the target market -- particularly in cyberspace!
In the first half of this program you will learn how to build brand relevance and distinction around a sustainable competitive advantage. You will also learn how to build a strong brand that results in increased customer loyalty, cooperation and marketing clarity.

The internet provides a revolutionary form of sharing information; making instant connections to millions of people worldwide. Accessing the internet is simple, but successful marketing on the internet is a multifaceted challenge for businesses to stay competitive in today's complex business world. The second part of the program will look at case studies of how major retailer brands have leveraged the interactive space to bring their brand to life. In addition, we will teach you how to bring your brand to life online by outline. The second segment of this program will demonstrate how to build an effective interactive marketing strategy that supports your brand.

The marketing world has changed; and changed dramatically! Old brand-building techniques that base a brand's difference on product features and benefits is no longer sustainable in a global marketplace.

Who should participate?

Business leaders and marketing managers seeking ways to build brand and develop effective marketing with the new technology.