Big Brothers Big Sisters Mentors in Motion Program Announced as Group Health Cooperative’s 2016 Haunted Hustle Beneficiary

June 22, 2016
Altoona, WI - Group Health Cooperative of Eau Claire recently issued a call for local non-profit organizations interested in benefiting from the annual Haunted Hustle – a charitable Halloween-themed 5K.  The Cooperative received over 20 applicants and is excited to announce that 100% of the proceeds from this year’s Haunted Hustle will benefit Big Brothers Big Sisters of Northwestern Wisconsin.
Big Brothers Big Sisters will use the funds received to support the Mentors in Motion program. This program is intended to inspire, motivate and educate matches on the benefits of a healthy lifestyle. Mentors in Motion matches are encouraged to log a minimum of 3 of their 4 hours together per month, participating in a physical activity or learning about the benefits of nutrition. Funds will be used to provide access to experiences for the matches that might otherwise be out of reach due to cost constraints.
“We’re very excited to be named the benefactor of the 2016 Haunted Hustle,” stated Big Brothers Big Sisters of Northwestern Wisconsin CEO Wesley Escondo.  “The Mentors in Motion initiative aligns well with the goals of the Cooperative.  Ultimately we both want people to lead healthier lives through movement and better nutrition.  A successful event will go a long way toward furthering our mutual goals.”
The 4th Annual Haunted Hustle will be held Saturday, October 22, 2016, with races beginning in Eau Claire’s Owen Park.  The event will feature a 5k walk/run and a children’s race. Registration will be available beginning July 15 at <> .
The Haunted Hustle has been held annually by Group Health Cooperative since 2012. The run started as an internal event designed to motivate the Cooperative’s employees and their families to be active. Since its first year, the Haunted Hustle has expanded to become a community event with a goal of benefitting local charities. In 2015, more than 300 participants helped raise over $8,000 for the YMCA of Eau Claire.
Group Health Cooperative of Eau Claire started 40 years ago in Eau Claire, Wisconsin as a local effort and has grown into a nationally recognized health management organization (HMO). A community-based non-profit health plan, the Cooperative is serving more than 70,000 members throughout Western and Central Wisconsin. To learn more about the Cooperative, please visit