2026 SkillBooster Series - March

Ever wonder how businesses decide what to post on Facebook and Instagram or when to invest in ads? This Skill Booster session focuses on practical, hands-on approaches to using Meta’s platforms for business marketing, designed for small teams, limited time, and evolving digital demands. The session explores both organic and paid strategies that support clearer decision making and more confident use of Facebook and Instagram tools.

📣 Organic Facebook and Instagram

• What to post to support visibility and engagement
• Using partnerships and community content
• Building consistency without constant new ideas

📢 Paid Advertising Essentials

• Understanding ads and boosted posts
• Creating targeted campaigns in Ads Manager
• Setting budgets and segmenting audiences

📊 Analytics and Performance

• Using Meta insights to review performance
• Knowing which metrics matter most
• Adjusting strategy based on results

🛠️ Planning and Execution

• Creating a realistic social media approach
• Managing content for small teams
• Reducing complexity without sacrificing impact

🎯Learning Outcomes
✅ Use Facebook and Instagram confidently for business marketing
✅ Apply organic and paid strategies that support visibility
✅ Track performance and make informed adjustments
✅ Build a simple, manageable social media plan