\n &ldquo\;How to Create a Strategic Marketing Campaign\,&rdquo\; a 3 hour comprehensive workshop will be hosted by Western Wisconsin SCORE on Saturday January 21 from 9 a.m. to noon at the North Campus of the Technical College at 2320 Alpine Rd in Eau Claire. \; This seminar will be presented by James Peters and Olaf Lind of Factor 4 Creative Marketing. \; To register\, go to www.score-westernwisconsin.org and follow the workshops link or call the SCORE office at 715 834-1573 from 9 a.m. to Noon weekdays. \; The cost of the seminar is $20.
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\n\n The workshop will focus on helping new and existing businesses market and advertise more effectively by presenting concepts for brand creation\, strategies for creating and managing a marketing budget\, explaining key features and concepts about different advertising mediums\, and steps to create an effective\, long-term marketing campaign.
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\n\n Western Wisconsin SCORE is one of 389 chapters nationally. \; SCORE is a 13\,500 member volunteer association chartered by the U.S. Small Business Administration. \; Nationally\, SCORE provides more than 500\,000 services annually to entrepreneurs and small businesses. \; Last year SCORE helped clients start nearly 59\,000 businesses.
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\n\n James Peters and Olaf Lind are the primary partners of Factor 4 Creative Marketing\, a Chippewa Valley full service creative agency. \; They represent over 28 years of combined experience in marketing\, specializing in brand development\, media buying\, and coordinated cross-media advertising in B-to-B and B-to-C markets.
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\n\n This seminar will appeal to both new businesses and existing businesses who want to get more return on their marketing dollars. \; It will include the following topics:
\n\n ·\; \; \; \; \; \; \; \; What is marketing:
\n\n ·\; \; \; \; \; \; \; \; Identifying your target audience
\n\n ·\; \; \; \; \; \; \; \; Creating an effective brand
\n\n ·\; \; \; \; \; \; \; \; Developing a marketing budget
\n\n ·\; \; \; \; \; \; \; \; Using different media to your advantage
\n\n ·\; \; \; \; \; \; \; \; When to use creative &\; consulting services
\n\n ·\; \; \; \; \; \; \; \; Creating and implementing a strategic marketing plan
\n LOCATION:CVTC North Campus 2320 Alpine Rd\, Eau Claire UID:e.64.9051 SEQUENCE:3 DTSTAMP:20260406T122254Z URL:https://business.menomoniechamber.org/events/details/western-wisconsin-score-to-offer-marketing-workshop-01-21-2012-9051 END:VEVENT END:VCALENDAR